Here to discussing with you guys some years ago we did a creative workshop in Paris. I could afterwards define what this car should be in my eyes. Paris is one of most advanced and prestigious cities in the world. And it has lots of history. Prestige. Luxury. History. This car should have all of it. My name is Maximilian ??I am interior designer at Audi . When talking about the interior design of the current A8, prestige was the basis of developing the car. How did we achieve this? First of all is creating width, because width Is for us the definition of luxury in a car.
Then of course the back panel architecture which integrates seamlessly the screens in their dashboard and in a center console. As a design team we said okay craftsmanship, this is what the Audi customer knows and what he expects. It’s super nice leather authentic wood, stitches that are perfectly made and we’re like OK this is craftsmanship. We want to transfer into the digital world. On any screen which you can see in the car, any graphics there was a person sitting and defining it and sketching it and looking after that we get this high end high definition graphics.Overall if you include the screens in the back, six screens into the car.
They should not look like screens put somewhere on the had to be integrated seamlessly giving a perfect ergonomics to the customer Because the screens are coming closer to the driver and the passenger and they are easier to reach. This car should have something which no other Audi is going to have. And I think this is exactly what we made with the vents. They are just coming out when you need them. Even the movement itself, it’s the best technology you can get.
The back of the car it’s equivalent to the front row because we integrated the design of front center consoles.We have the controller Which is a piece you can just take off and you can control everything. It’s the screens,it’s the sunshades, the seat heating the cooling, the massages,the massage by the way is awesome. The Matrix reading light,so this is a nice transfer from the technique we get from the exterior because the headlights have this Matrix light so this is pretty unique. And it has to be really spacious. I just invite you get into the car having sit down and back and just enjoy it.
It’s amazing. Since the beginning we had the aim to create one interior, and one room where you feel, no matter where we’re sitting, you feel wow this is a luxury car. It’s defining the DNA of Audi every time a new A8 is coming onto the market. We have two shift it into this digital environment we are now living in and this car should not just match. It should define. It’s cool to make a big step… This car is is not an evolution it’s a revolution.